Building My Leather Product Line for the €1 Million Challenge

Building My Leather Product Line for the €1 Million Challenge

ByMister L

Laying the Foundation The €1 Million Leathercraft Challenge isn’t just a dream—it’s a structured business pursuit. To begin, I needed to define a product portfolio that aligns with both my personal production capacity and customer demand on Etsy. Working part-time (5–15 hours a week), my strategy had to be laser-focused on quality, efficiency, and brand…

marketing leather goods

Marketing Leather Goods: Lessons from the Bench

ByMister L

Understanding My Market When I first started selling leather goods, I assumed everyone would be a potential customer. That illusion didn’t last long. I quickly learned that effective marketing starts with knowing exactly who you’re trying to reach. So I began paying closer attention to who was actually interested in my work. I talked to…