Exciting Announcement: The €1 Million Leathercraft Challenge Begins Now!

Today, I’m thrilled to announce a bold personal challenge: I’m aiming to earn €1 million from my leathercraft business by offering quality products priced up to €500. I’ll document my entire journey openly, from strategy to success, right here.

What’s My Strategy?

To realistically achieve my goal, I’ve chosen three clear product categories:

• €20 Products: Small leather goods—keychains, bookmarks, bracelets, and cardholders. Easy to produce in volume, perfect as affordable gifts or everyday accessories.
• €50 Products: Practical essentials—wallets, passport covers, phone cases. Combining everyday functionality with handmade charm.
• €100 Products: Premium items—luxury wallets, durable belts, and finely-crafted notebook covers, designed for customers who value high-quality craftsmanship.

(For future reference only: higher-priced luxury items (€1,000–€10,000) might be explored later as the business grows.)

Who Are My Customers?

Focusing primarily on Etsy means I’ll be connecting directly with the following audiences:

• €20 Category: Etsy shoppers looking for unique yet affordable accessories, including tourists and casual online buyers.
• €50 Category: Young professionals and students browsing Etsy for practical, stylish goods that also make thoughtful gifts.
• €100 Category: Mid-career professionals, corporate gift buyers, and individuals who prioritize quality and handmade authenticity in their online shopping experiences.

Understanding the Market

Here’s my practical assessment of market potential:

Segment	Estimated Audience	Conversion Potential	Target Buyers
€20	500,000	10%	50,000
€50	250,000	8%	20,000
€100	100,000	10%	10,000

Selling Exclusively on Etsy

I’ve chosen Etsy as my primary sales channel because it directly connects me with my ideal audience, simplifies management, and strengthens my brand presence:

• €20 Products: Etsy listings enhanced by targeted social media promotions.
• €50 Products: Etsy combined with influencer partnerships to increase visibility.
• €100 Products: Etsy, premium presentation, and strategic social media marketing.

Join the Journey!

Follow my updates, celebrate my successes, learn from the challenges I’ll face, and share your thoughts along the way. Your support and insights will help me achieve this exciting milestone!